The protection of geisha cultural traditions: Limits of intellectual property
The geisha tradition is a unique intangible cultural heritage. We assess how collective marks, cultural rights, and copyright can protect it, highlighting IP limits and the need for a holistic approach.
Brazil launches Trademark Priority Fast Track: available from August 2025
INPI’s new Trademark Priority Fast Track begins on August 7, 2025. It offers two categories—free for legally defined cases and BRL 890 for strategic or public policy cases.
Brazil updates trademark fees and procedures: new INPI rules effective from August 2025
Brazil’s INPI has introduced significant updates to its trademark system, effective as of August 2025. Changes include new fees, services, automation, and special benefits for specific applicant profiles.
INPI Brazil regulates acquired distinctiveness with new administrative rule No. 15/2025
INPI Brazil has published Rule No. 15/2025, which regulates the recognition of acquired distinctiveness in trademarks. The rule will take effect on November 28, 2025.
Brazil updates INPI fees after more than a decade without adjustments
After more than 10 years, INPI Brazil updates its fees. With a moderate increase and inclusive measures, the new rates will take effect in August 2025.
Brazil opens new PPH application opportunities starting April 2025
Brazil increases access to its Patent Prosecution Highway (PPH) program with 800 new slots from April 2025. 140 will be assigned to patents classified under IPC H04. Reviews will occur quarterly.
The INPI will begin accepting trademark applications with advertising elements
Brazil will allow the registration of advertising slogans as trademarks, following a reinterpretation of its industrial property law. This change, aligned with international practices, creates new opportunities to protect distinctive branding elements.
Brazil publishes new rules for procedures and examination guidelines for patent applications
On September 3, 2024, the BPTO published two new rules updating the procedures regarding the contents of patent applications and the examination guidelines.
INPI: Brazil reaches PPH requirement limit for 2024
On July 16, 2024, INPI published an official report stating that the cap of 800 participations allowed per annual cycle in Phase IV of the PPH Pilot Project has been reached.
INPI: Brazil joins the Global PPH program
The BPTO of Brazil joined the Global PPH program to optimize patent procedures and increase global participation. This expands its cooperation agreements from 23 to 35 offices. Current rules remain valid until new regulations are published.
Recent regulation of the sports betting market in Brazil
In order to establish transparency and security regarding gambling activities in Brazil, a law has been published, and further ordinances and normative instructions are still being issued to establish the rules and limits to be followed by companies interested in investing in this type of business.
H&A, recognized by the prestigious WTR 1000 directory
H&A, Herrero & Asociados, recognized by the prestigious WTR 1000 directory. WTR 1000 has established itself as one of the leading directories dedicated exclusively to identifying the world's leading providers of trademark legal services.
Cannabis legislation opens the door for pharmaceutical brands in Brazil
With new legislation regulating the use of cannabis-based medicines in Argentina and Brazil, the emerging market is an open playing field for pharmaceutical brands looking to making a mark in Latin America.
Some highlights in cannabis legislation in Brazil
Study of the protection of cannabis-based products in Brazil. The cannabidiol.
Brazilian INPI delays the division of trademarks
The Resolution No. 244/2019 establishing the division of trademark applications and registrations was postponed to September 14, 2020.