Navigating Latin America´s trademark landscape with H&A.
Herrero & Asociados’ presence in Latin America goes a long way back in time. With our local offices and teams throughout the region, H&A has been providing its clients from all over the world with reliable, solid and uniform trademark prosecution and enforcement services for decades now.
Through a great coordination between its offices in Spain and Portugal and its Latin American counterparts, H&A’s trademark team manages to successfully obtain, maintain, and enforce its clients’ trademarks throughout the continent.
Having two common languages (Spanish and Portuguese) allows our teams located in different countries and time zones to function in a coordinated manner, working on shared files and documents regardless of national holidays and tight deadlines.
Market of opportunities
Latin America, being the third most important market on the planet, represents over an 8% of world’s total population, with 660+ million inhabitants. Therefore, many international businesses focus their gaze on this region and decide to open branches and start operations here.
Why choose H&A?
Streamline and understand a region of diverse jurisdictions.
Unfortunately, many Latin American countries are neither members of the Madrid protocol nor the Hague Agreement, therefore requiring national applications and burdensome legalization processes for documents such as Powers of Attorney and Priority documents. Furthermore, some of these jurisdictions have different approaches to Intellectual Property -coming from different law origins-, as well as different resources available for their trademark offices and practitioners. Therefore, having at your disposal a reliable counsel who is familiar and experienced with each of these jurisdiction’s particular and specific circumstances, rules, and practice proves to be game-changing.
Seize the chance to face Latin America’s trademark challenges alongside a benchmark firm like H&A and make your experience in this dynamic and ever evolving region much smoother and successful than ever before.